Smart Strategies to Attract New Customers Online

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Want to help your online business make the jump to new customers? Either way, it is time to dive into digital marketing. Having a great digital marketing strategy means that you will be able to help more people find out about your business and then turn those prospects into customers.

So how do you become an online marketer? A few tips are in order, so here are six approaches that have stood the test of time for success in growth hacking:

1. Optimize Your Website for Search Engines

SEO clearly becomes more important, especially for online businesses, when carrying out digital marketing. Since upwards of 93% of all online experiences start with a search engine, you need to be on the search results page. SEO (Search Engine Optimization) is essential in helping you get there!

Best SEO Practices:

• Find and integrate relevant keywords:  Go for long-tail keywords that match user intent.

• Optimize your title tag and meta description: Optimize your title tag and meta description.They should be limited to 60 and 155 characters (title and meta description) and contain your target keywords.

• Ensure fast page loading speed: Analyze your site with tools such as Google PageSpeed Insights to improve fast load times.

2. Start Creating High-Quality Content

This is why content marketing matters in bringing people to you and keeping their attention. When you publish and share valuable and informative content you position your brand as an authority within your industry.

Effective Content Marketing Tips:

• Use various content formats: Use various content such as blog posts, videos, infographics, and podcasts.

• Match user search intent: Research whatever users are searching for.

• Publish content consistently: Along with that, create a content calendar to maintain regular updates.

3. Run Paid Search Ads (PPC)

With PPC (Pay-Per-Click) advertising, your business can achieve top-of-the-search placement for selected keywords to generate qualified traffic in little time. Targeted PPC campaigns work excellent on Google Ads and social media platforms.

PPC Best Practices:

• Bid on long-tail keywords: Target very specific long-tail keywords because they will get you highly qualified traffic for less cost.

• Use ad extensions: Include sitelinks, callouts and structured snippets in your ads.

• Create dedicated landing pages: Every PPC advertisement must take customers to an individual, conversion-centric landing page.

4. Develop a Strong Social Media Presence

Social media marketing lets you reach your audience, grow brand recognition, and foster interaction.

Social Media Marketing Strategies:

• Maintain a consistent brand image: Same branding all around the boards.

• Engage with your audience: Respond to comments, messages, and feedback.

• Run paid social media ads: Use targeted ads to reach new audiences and increase conversions.

5. Nurture Leads Through Email Marketing

Email marketing is still one of the most cost-effective digital marketing strategies in terms of ROI. It helps you to maintain relations and repeat the business.

Email Marketing Best Practices:

• Personalize your emails: Separate your audience from the general crowd with personalized content in your emails.

• Create compelling subject lines: Use urgency, emojis, and personalized subject lines.

• Use automation tools: Use platforms such as Mailchimp or HubSpot to make your email marketing process seamless.

6. Build Your Reputation with Review Management

Online reviews affect purchasing decisions online. An effective review management strategy can promote credibility and trust.

Review Management Tips:

• Encourage satisfied customers to leave reviews:  Ask them through email or SMS.

• Respond to both positive and negative reviews: Demonstrate to customers that you take their feedback seriously.

• Monitor and manage your online reputation: Use tools like Google Alerts or Trustpilot.

Final Thoughts

Digital marketing– the secret ingredient to scaling up that online business of yours. You can implement these six strategies to make yourself visible by implementing SEO, content marketing, PPC advertising, social media marketing, email marketing, and managing review.

At 360 Digital Sauce we are not only develop strategies, but also build your business and harness the potential of your brand. Our digital experts are here behind the scenes 24 hours a day providing you with tailored solutions to help you scale your ideas and obtain tangible, specific results. Substantial 98% success rate on 2K+ completed projects